Airflux vs MAX, LevelPlay & GameAnalytics

1. Why This Question Keeps Coming Up

"So how exactly is Airflux different from MAX or LevelPlay or GameAnalytics?" We get this question in almost every demo call. Totally fair - the mobile ad tech landscape is a crowded mess, and everyone tosses around the same buzzwords: optimization, automation, monetization.

Look, at first glance, Airflux might seem like just another layer in your already complicated ad tech stack. But dig a bit deeper into what we actually do, how it works, and the real problem we're solving... and you'll see we're coming at this from a completely different angle.

2. Tools People Commonly Compare Us With

The platforms we get compared to most often:

• AppLovin MAX / ironSource LevelPlay / HyperBid - the big mediation platforms handling your ad waterfalls and bidding

• GameAnalytics / SOOMLA - your go-to reporting and analytics suites

• Singular / Tenjin - the attribution players measuring ROAS and marketing performance

• Luna Labs / Paddleboat - creative testing and automation tools for your UA

• RevenueCat - handling all the headaches of IAP subscription infrastructure

3. What They Do Well (and What They're Built For)

Let's be clear - each of these tools is excellent at what it does:

• Mediation platforms crush it when it comes to auction-level yield optimization

• Analytics tools give you the retrospective insights on what happened and where

• MMPs tell you which channels are actually bringing in users who stick around and pay

• Creative platforms help you scale your creative production and testing without losing your mind

• RevenueCat takes the pain out of subscription infrastructure

These are all crucial pieces of your monetization puzzle. But here's the thing - none of them were built to dynamically optimize your ad strategy for individual users in real-time. That's not a knock against them - it's just not what they were designed to do.

4. What Airflux Does Differently (and Why It Matters)

First things first: Airflux is not a mediation layer. We're not trying to replace your analytics suite, your MMP, or your A/B testing setup. Our technology sits right between user behavior and your monetization logic, constantly answering one specific question:

"What's the perfect ad experience for this exact user at this exact moment?"

The real differences:

• Real-time personalization: We're not just talking about broad user segments. We adjust ad frequency, timing, and reward values on the fly based on how each individual user actually behaves.

• Reinforcement learning that actually works: Our models don't just collect data - they learn and adapt week over week through continuous testing. The system gets smarter with every user session.

• LTV-driven decisions: Every call we make is designed to maximize the predicted lifetime value of your users - not just short-term metrics like eCPM or fill rate that can actually hurt long-term revenue.

• Experiments that run themselves: No more spending hours setting up cohorts and manually tracking results. The system handles all of that automatically.

While most tools in this space are about giving you more visibility and control, Airflux is focused on delivering automated outcomes - more revenue without more work.

5. Can You Use Both? (Spoiler: Yes, and Many Do)

Of course! Airflux is built to play nice with your existing mediation platform, MMP, and analytics tools.

• We figure out when and how to show ads to maximize LTV

• Your mediation platform still handles which ad to show and from which network

Many of our most successful clients run Airflux alongside AppLovin MAX or LevelPlay. They're getting dramatically more value out of the same ad inventory without changing their mediation setup at all.

6. When to Consider Airflux

You're probably ready for Airflux if:

• You've got a casual or hybrid game with a meaningful chunk of IAA revenue

• You want to boost your LTV without just cranking up your ad load (which players hate)

• Your team is stretched thin and can't handle constant A/B testing or complex user segmentation

• You've got this nagging feeling that your one-size-fits-all ad logic is leaving money on the table

7. FAQ: Do We Compete With MMPs or Mediation?

In short: Nope.

• MMPs track where users came from. Airflux decides what ad experience to give them.

• Mediation platforms decide which network gets to show an ad. Airflux decides if showing an ad right now even makes sense for this particular user.

Think of us as the "when" and "how much" layer that runs before the "who" and "what".

8. TL;DR Comparison Table

9. Curious? Let's Talk.

Wondering if Airflux might be the missing piece in your monetization stack? Let's chat about it. We'll walk you through exactly what we do, how it fits with your current setup, and give you a realistic picture of the kind of revenue lift you can expect to see.