Mobile Ad Monetization 101: Everything You Need Before Going Live
The basics of mobile ad monetization — 4 key metrics, the recency model, and how mediation platforms work. Everything you need before going live with ads.
Beyond Ads: How Hybrid Meta-Systems are Driving 37% IAP Growth in 2026
Master 2026 mobile casual monetization with insights. Explore the 'Shallow Meta' formula and the impact of the Android Privacy Sandbox.
Korea Business Experimentation Symposium 2025 (2): Mobile Game Monetization A/B Testing Pitfalls
Part 2: Critical experimental design challenges that invalidate mobile game monetization results and how to avoid them
Korea Business Experimentation Symposium 2025 (1): The Science of Progressive Ad Optimization
Research insights from AB180's Data Science team on why player progression fundamentally changes ad tolerance