Korea Business Experimentation Symposium 2025 (2): Mobile Game Monetization A/B Testing Pitfalls
Part 2: Critical experimental design challenges that invalidate mobile game monetization results and how to avoid them
Korea Business Experimentation Symposium 2025 (1): The Science of Progressive Ad Optimization
Research insights from AB180's Data Science team on why player progression fundamentally changes ad tolerance
Progression-Based Mobile Game Monetization: Static Cooldowns Kill Revenue
Static ad cooldowns are killing your mobile game revenue. See how progression-based ad timing increases casual game monetization by 30-50% through player-level optimization strategies
The Death of the "3-Minute Rule": Why Mobile Games Need Smarter Ad Strategies
After categorizing ad policies from 80 mobile game studios, we found that 90% follow the same flawed '3-minute rule.' Our analysis reveals why context-aware, intelligent ad systems deliver 34% better results.
