1. The Problem: Showing Ads Isn’t Enough to Maximize Mobile Game Revenue
In mobile gaming, most IAA (in-app advertising) titles rely on tools like MAX to serve high-paying ads through bidding. And that’s effective—to a point. These tools optimize what ad to show, but rarely focus on when or how often to show them.
Interstitial ads are powerful, but also risky. Shown too often or at the wrong moment, they frustrate users and erode retention. Worse, they may drive away high-value players who could’ve spent on IAP or engaged more deeply with your game.
2. Our Solution: Personalized Ad Timing and Frequency, Powered by AI
Airflux approaches the problem differently. Instead of just maximizing CPM, we optimize when and how often to show interstitials—based on real-time user behavior.
For players likely to spend later, we reduce early friction. For users unlikely to convert, we maximize ad exposure while engagement is still high. The result? More revenue, without sacrificing long-term retention.
3. Under the Hood: Real-Time Clustering + Automated A/B Testing
Airflux continuously clusters users based on key indicators like:
Country and OS
Session depth and in-game behavior
Predicted IAP likelihood
It then runs automated A/B tests across these segments to find the optimal ad frequency and placement. For one user, that might mean an ad after stage 1; for another, no ads until stage 4.
The AI dynamically adapts, ensuring every user sees the right amount of ads at the right time.
4. It Keeps Learning—So Your Revenue Keeps Growing
Airflux isn’t a static model. It evolves with your game and your users. As player behavior shifts, the system adapts, constantly testing new hypotheses and adjusting strategies.
In the first few weeks of integration, our partners have seen:
+8% LTV increase after 2 weeks
+28% after 5 weeks
Up to +54% after 3 months
Some games see immediate impact, others grow steadily—but the trend is consistent: smarter decisions, better revenue.
5. No Monetization Manager? No Problem.
You don’t need a monetization analyst or backend A/B testing infrastructure. Airflux handles:
User segmentation
Experiment setup & traffic allocation
Significance testing
Ad delivery logic
All you do is integrate the API. We take care of the rest.
6. Works Seamlessly with AppLovin MAX
Airflux and MAX aren’t competitors—they’re complements.
MAX ensures you’re serving the highest-paying ads.
Airflux ensures you’re showing them to the right users, at the right moments.
When used together, we’ve seen total monetization improve significantly.
7. Built by the Airbridge Team, But Runs Standalone
Airflux comes from the team behind Airbridge, a mobile attribution platform trusted by leading apps. But it works independently—you don’t need to be an Airbridge user to benefit from Airflux.
We designed this product for game studios who want to earn more with the players they already have.
Ready to Optimize Your Game’s Ad Revenue?
Book a demo and see how Airflux can help you grow LTV through smarter, personalized ad delivery—no extra headcount required.
