Airflux Blog | Smarter Monetization for Casual Games

The basics of mobile ad monetization — 4 key metrics, the recency model, and how mediation platforms work. Everything you need before going live with ads.

Master 2026 mobile casual monetization with insights. Explore the 'Shallow Meta' formula and the impact of the Android Privacy Sandbox.

Explore five years of APAC mobile gaming data across 25 countries to uncover the trends reshaping the market. See how player behavior is shifting and learn where the biggest growth opportunities will emerge in 2026.

Learn Entain's proven framework for transforming mobile game analytics from data collection to revenue growth. Includes strategic question design, testing methodology, and communication strategies that drive real results.

Discover proven mobile game monetization strategies, models, and AI-driven optimization techniques. Learn why 90% of studios miss revenue opportunities and how to find your competitive edge in 2025.

Part 2: Critical experimental design challenges that invalidate mobile game monetization results and how to avoid them

Research insights from AB180's Data Science team on why player progression fundamentally changes ad tolerance

Static ad cooldowns are killing your mobile game revenue. See how progression-based ad timing increases casual game monetization by 30-50% through player-level optimization strategies

Learn how Treeplla, maker of Cat Snack Bar (40 million downloads), overcame A/B testing bottlenecks and boosted LTV by 9.8% in 4 weeks with AI-powered ad monetization—freeing their team to focus on game development.

After categorizing ad policies from 80 mobile game studios, we found that 90% follow the same flawed '3-minute rule.' Our analysis reveals why context-aware, intelligent ad systems deliver 34% better results.

How Smarter Pacing Increases Both Retention and Revenue

Discover the key differences between Airflux and AppLovin MAX, ironSource, or GameAnalytics. Explore a new approach to maximizing ad revenue through real-time personalization and AI-driven LTV optimization.

Struggling with interstitial monetization? See how Clegames increased ad revenue by 26% and LTV by 40% in 3 months using Airflux’s AI for casual games.

Discover how Airflux uses AI to optimize interstitial ad monetization for casual and midcore games. Join Two & a Half Gamers and Airflux CEO Roi Nam to learn how to boost LTV, reduce churn, and scale smarter in 2025.

Learn how top LiveOps teams approach ad monetization in 2025—formats, eCPMs, segmentation, and tactics to boost LTV without hurting UX

From campaign-based segmentation to smarter ad pacing and web shops, here are 8 monetization trends shaping the future of mobile games in 2025

Many studios avoid interstitial ads to protect retention. But what does the data say? This post explores when they help—and when they hurt.

Wondering how Airflux actually works, what kind of uplift to expect, or how much dev time it takes? Here’s what game teams ask us every time.

Discover how Airflux helps casual game studios boost ad revenue and LTV with automated, AI-driven ad experiments—no dev work required.

Discover how Airflux uses AI and automated A/B testing to optimize interstitial ad timing and frequency, helping mobile games increase LTV without hurting retention.

You might be underestimating interstitial ads. See how minor tweaks drove dramatic revenue shifts in real-world casual games—backed by real data.